Customer Interview
Customer Interview
Starting from the Lean Canvas, founders meet real target customers face to face. It's the entry point for validating hypotheses with the actual demand and pain in the market.
Lean Canvas · In-depth Interview
Validation
Validation Phase
What matters more than a flawless plan on paper is the market's honest feedback. This stage moves past the classroom — meeting real customers, testing MVPs, and proving the path to success.
Section 01 — Customer Development
Read the market through interviews, measure reaction with an MVP, and refine direction with data — a tight three-step loop.
Starting from the Lean Canvas, founders meet real target customers face to face. It's the entry point for validating hypotheses with the actual demand and pain in the market.
Lean Canvas · In-depth Interview
Use AI and no-code tools to ship a focused prototype without long dev cycles. Real user reactions come in immediately, and product–market fit gets put to the test.
No-code · AI Prototyping
Visualize and analyze real metrics — acquisition, conversion, churn — and let the numbers steer the pivot. Direction changes are precise; completeness goes up.
GA4 · Funnel Analytics
Section 02 — Live Competition
A real competition that takes on local social and industrial problems head-on. The first proving ground for solutions and the gateway to what comes next.
We run intense idea competitions (hackathons and makeathons) on the social and industrial challenges Nigeria faces today. Hands-on from team-building to instant PoC builds — judged solutions advance straight to the next stage.
Section 03 — Validation System
Outcomes aren't accidents. Clear metrics and a dedicated mentor system push validation all the way through.
BM Advancement
80%+
Teams that pass rigorous market validation refine their business model with data so they can step into real investor rounds (IR). The KPI: 80%+ of cohorts hit the maturity bar.
Expert Coaching
1:1
Active startup operators and a CXO mentor pool sit with founders across the entire validation arc — from customer development to analytics — clearing blockers in 1:1 sessions with field-level feedback.
See It Live
Photos and recaps of past hackathons and BM competitions are archived in the Activities gallery.